About Us

We are a minimalist Indian beauty brand for melanin skin that believes in the power of hybrid makeup. Our products are mess free, hassle free, easy to carry, multi-use, and save your time, space and money; designed for the modern woman who values simplicity and efficiency. We understand that less is more when it comes to makeup and skincare and believes in the power of essentials. We believe in creating makeup that accentuates your natural beauty, rather than covering it up. We simplify what it means to get ready, and just like our namesake, we are unique to every Indian skin while keeping it simple and easy.

We believe in the power of minimalism, both in our products and in our approach to beauty. Our mission is to empower women of color to embrace their natural beauty and to feel confident in their own skin.

We understand that being a busy corporate woman can be overwhelming and that finding the time and energy for makeup can be a daunting task. That's why we created our beauty brand specifically for women like you, who want to look and feel their best without having to spend hours on complicated makeup routines. Our brand focuses on providing simple and easy to use products that will enhance your natural beauty without overwhelming you. From quick and easy on-the-go makeup to skincare essentials that fit into your busy schedule, we have everything you need to look and feel your best in the office and beyond.